Novae is a B2B smart payments platform that creates superior user experiences to bring digital engagement and loyalty to new levels.
Type of Work
As the lead designer, I embarked on an exciting journey with the CEO, working closely to craft a distinctive and impactful branding strategy. Through a meticulous design process, we explored multiple options, refining and iterating until we reached a shared vision for the brand's identity.
The result is a brand that reflects Novae's commitment to superior user experiences, innovation, and forward-thinking.
From the logo design that embodies Novae's values and aspirations, to the color palette and typography that evoke a sense of trust and modernity, every aspect of the brand was carefully considered to create a cohesive and impactful visual identity.